JVO DIGITAL
JVO DIGITAL
Marketing, Brand & Content Strategy
Jennifer Orellana
Featured Projects
Walt Whitman Birthplace Museum - Brand & Events
Organization: Walt Whitman Birthplace Museum, a historic nonprofit cultural institution on Long Island, NY.
The Challenge: Elevate the museum's public profile, drive attendance and revenue, and build a consistent brand presence across events, press, and digital channels.
What I Did: Managed all aspects of marketing and event production including end-to-end event execution, budgeting, Meta Ads campaigns, branded content, newsletters, press outreach, and merchandise design. Tracked ad performance on a rolling basis, adjusting audience targeting and creative based on engagement and conversion data, while rebuilding the organic social calendar around community programming and local storytelling to ensure every campaign decision was backed by results. Secured media coverage in Newsday and The Long Islander and coordinated logistics for high-profile artist activations.
The Result: Increased event attendance by 50% and grew fundraising and merchandise revenue by 20% through strategic partnerships, paid social, and organic marketing.
The Curl Suite - Social Media Marketing
The Client: The Curl Suite, a hair care and beauty salon brand.
The Challenge: Build an engaged online community that translated directly into booked appointments — not just followers.
What I Did: Developed and managed a full social media strategy including content calendars, branded graphics, and targeted promotional campaigns; monitoring performance consistently to identify which formats, captions, and timing drove the most saves, shares, and profile visits. Every piece of content was designed to speak directly to their audience's lifestyle while shifting the content mix toward what actually moved their audience to book.
The Result: Grew their Instagram presence, increased engagement, and converted followers into paying clients through community-driven content and strategic promotions.
Mamajuana Cafe — Campaign Strategy
The Client: Mamajuana Cafe, a restaurant in Huntington, NY.
The Challenge: Increase weekday foot traffic and build local brand awareness for their Happy Hour specials with no paid media budget.
What I Did: Conceived and executed a fully organic social media campaign targeting their local audience on Instagram. Created a campaign reel combining promotional graphics, strategic copy, and filmed video content designed to reach and resonate with the Huntington community.
The Result: The campaign reached 6,600 accounts and generated 169 shares organically - more than double the reach of their typical content, which averaged 1,000–3,000 accounts. The increased visibility drove a measurable uptick in weekday foot traffic, with Happy Hour attendance doubling compared to previous weeks, all without a single dollar in paid spend.
AriZona Beverage Co. — Internal Corporate Newsletter
The Client: AriZona Beverage Co., one of the most iconic beverage brands in the U.S.
The Challenge: Keep a large, national multi-department company informed, connected, and engaged through internal communications that brought together all employees.
What I Did: Conceptualized, designed, and produced In the 'Zona, a monthly internal newsletter built from the ground up. Each issue required cross-functional collaboration with HR, marketing, sales, and senior leadership - including the owners of AriZona Iced Tea; to surface the right stories and updates. I handled everything from layout and graphic design to copywriting, employee spotlight interviews, product launch coverage, social media recaps, and culture content.
The Result: A newsletter employees looked forward to every month - one that strengthened internal culture, gave every team visibility, and turned company updates into compelling content.
Additional Work
Web Design
Brand Design
Client Testimonials
“My experience working with Jen to create and design my website was top notch. She is professional, knowledgeable, creative and talented. I came to her with a few ideas and she surprised and delighted me with her vision and execution. She listened to my needs and built exactly what I needed to take my business to the next level. She is easy to work with, extremely attentive and lightening fast. She had me up and running in one day, and created a brand that I am proud to show off. I have already recommended her to several business associates, who are equally delighted with her work.”
Lisa Pulitzer
“Working with JVO Digital was a fantastic experience! Jennifer made the entire website design process seamless and informative, handling everything in a timely manner. She also helped update my Google Business profile, which significantly boosted my online visibility. Now, I feel proud to show off my website to clients and have new customers book consultations directly through it. Having a strong online presence was crucial for growing my business, and I’m so glad I chose Jennifer for the job. She is personable, knowledgeable, and professional—truly the best digital marketer in Huntington!"
Alex, ADOY Contracting
“I enjoyed working with Jennifer on my website. She was knowledgeable and cooperative. She was attuned to my needs and contributed to a successful design which surpassed my expectations.”
Roberta Samuels
“I am so impressed by Jen’s work on my website design. She sat down with me to understand my vision and from this point I knew I trusted her to bring my brand to life. I gave her creative freedom and she truly delivered a product that represented my passion with the perfect balance of professionalism and warmth that I wanted. I would especially recommend Jen to those needing help getting their business off the ground and starting their media presence from scratch.”
Ella P, EllaEats Nutrition